How to Make Money on YouTube in 2022

The growing economy for creators has revealed a variety of ways to make money on YouTube. And while some methods offer a lower barrier to entry than ad revenue, there's no substitute for quality content and an engaged audience.

If you can tap into your creative side and are willing to put in a lot of effort, you might also be able to make money on YouTube. Here are some methods to explore.

How to get paid on YouTube

1. Reach 1,000 subscribers and apply for the YouTube Partner Program

Let's eliminate that first. The biggest hurdle to joining the YouTube Partner Program is passing the 1,000 subscriber threshold. Once that's done, it opens the door to ad revenue.

Some additional conditions apply before you can become a partner:

  • Your videos must meet the site's advertising guidelines and have more than 4,000 hours of valid public viewing in the last 12 months.
  • You must reside in an eligible area.
  • You must associate a Google AdSense account.

Your videos must meet the site's advertising guidelines and have more than 4,000 hours of valid public viewing in the last 12 months.

You must reside in an eligible area.

You must associate a Google AdSense account.

Once you meet the requirements, you can apply by clicking on your profile and navigating to the "monetization" section.

As a partner, you can earn money through ads, membership benefits, and features like Super Chat, which lets viewers pay to have your posts highlighted during a broadcast live.

You are not paid per video view. Instead, you get paid for the number of times someone watches or clicks on an ad displayed on your video.

Influencer Marketing Hub says that while pay varies, the average YouTube channel can expect to earn around $18 per 1,000 ad views. This translates to $3-$5 per 1,000 video views when you factor in actual ad view rate.

You will be paid once your balance reaches $100. Let's say it takes about 1,000 video views to earn $4 from viewers who saw ads. You would need 25,000 video views to earn $100 from these ads.

If you have a small channel, you might only get paid every few months. You will also want to familiarize yourself with how Google, which issues AdSense payments, handles taxes.

Below are other ways to earn before you hit 1000 subscribers.

2. Become an Affiliate Marketer

Affiliate marketing can be the most convenient way to monetize your YouTube traffic, especially if you plan on making product review videos. It works like this:

  • Find a business or seller with an affiliate program, such as Amazon Associates, and apply to join.
  • Once accepted, you'll use their process to create custom links to the products you plan to include in your videos.
  • Feature, review or reference products in your YouTube videos and paste your personalized affiliate marketing links in the description field when you upload them.

Find a business or seller with an affiliate program, such as Amazon Associates, and apply to join.

Once accepted, you'll use their process to create custom links to the products you plan to include in your videos.

Feature, review or reference products in your YouTube videos and paste your personalized affiliate marketing links in the description field when you upload them.

As a Brand Affiliate, you will earn a commission when a viewer clicks on your personalized link and purchases the product.

While Amazon Associates is a great way to make money on Amazon, there are countless other opportunities. Check affiliate marketing sites such as ShareASale and ClickBank to find potential business partners and products to showcase. You can also search the websites of your favorite brands for information on how to become an affiliate directly from the source.

Remember to properly inform your viewers of your affiliation with the featured brand(s) and be sure to give them the "link in description" when shooting your video.

3. Create sponsored content through brand offers

Getting a brand deal, also a form of affiliate marketing, is another way to get paid on YouTube: companies interested in your channel's audience can sponsor your videos or offer you product placement deals by exchange of recognition.

The key word here is "audience", which means these types of offers are more likely to happen when you're building a following. As your channel grows, you can contact the brands you want to work with directly or use resources like the affiliate marketing sites mentioned above to find business partners who complement your style of content. .

With branded offers, you can receive lump sum payments, earn commissions on sales, or get the product or service for free.

Remember: if you have an endorsement or use product placement on a video, you must notify YouTube by checking a box in the advanced settings tab of your video manager to indicate that your video contains paid promotion .

4. Create and sell your own product or merchandise

If you have merchandise or offer a service that is relevant to your audience, let them know and provide links in your videos. For example, designer Marques Brownlee of popular tech magazine channel MKBHD links to his own line of t-shirts and accessories in every video he posts.

Selling a physical product might require you to buy hardware or find a manufacturer, but you can also sell downloadable products like e-books, art prints, or virtual courses. Have a secure payment system before listing your products.

Incentive to sell: Although creating your own products can be much more difficult than introducing other businesses, you could make more money this way, since you will keep most of your profits as the owner of the product.

5. Go to crowdfunding

Crowdfunding is another monetization method you can use to make your channel work. There are two main types of crowdfunding: recurring and project-based. In the first case, more suited to content creators, fans of the channel pay a small subscription to benefit from advantages and/or an exclusive level of access.

More subscribers means more revenue. Incentives such as one-on-one video chats, private lessons, or merchandise can entice viewers to sign up. Patreon is a popular crowdfunding platform and provides an additional source of income for many video creators, musicians and other artists with more than a modest following.

If you have a project idea that requires financial support, a project-based crowdfunding campaign is the way to go. Start with sites like Indiegogo, Kickstarter, or GoFundMe.

How much money can you earn on YouTube?

This question is complicated. The answer is similar to the music industry landscape. Like up-and-coming bands and artists who strike the right chord and amass an exponential fanbase, YouTube stars with millions of subscribers are poised to make the most of it, easily hitting seven figures.

According to Forbes, creator Stevin John of hugely popular children's channel Blippi earned $17 million in 2020, largely from the 8.2 billion views and 27.4 million subscribers he amassed on Youtube. This kind of success is more the exception than the rule, but don't let that put you off.

Sean Cannell, co-author of "YouTube Secrets" and founder of the Think Media channel, advises new YouTubers to look to affiliate marketing as the best way to earn early. In a video post from 2021, he says it's possible to make $500 a week with the right niche and the right strategy.

Gain an audience and earn more in the long run

YouTube offers opportunities for everyone, but it's not a get-rich-quick platform. It takes time, effort, and an engaged audience to make money on YouTube. The good news is that with a little motivation and lots of practice, you can find ways to earn before the coveted 1,000 subscriber milestone.

Keep these tips in mind as you begin:

  • The more videos you create and upload, the easier it will be to reach your watch hours threshold.
  • The better you target your content to a specific audience or niche (eg, film photography), the more likely your viewers will subscribe for more.
  • Thoughtful and entertaining videos are more likely to be viewed, so it pays to put effort into planning and production.
  • Don't overlook the power of a specific title and featured thumbnail to grab the viewer's attention.

The more videos you create and upload, the easier it will be to reach your watch hours threshold.

The better you target your content to a specific audience or niche (eg, film photography), the more likely your viewers will subscribe for more.

Thoughtful and entertaining videos are more likely to be viewed, so it pays to put effort into planning and production.

Don't overlook the power of a specific title and featured thumbnail to grab the viewer's attention.